The definitive view on retailers winning or losing the battle for Christmas

We’ve been busy dissecting the hot topics in the run-up to Christmas and now we’re repeating our annual analysis of the shopping habits of 3,000 UK consumers; unearthing the underlying emotions that govern decision-making at this crucial time. Using our 5Drivers model  we take a fresh look at:


Which Christmas adverts get to the top of the tree and the emotions they harness 

The retailers delivering the winning and losing store and online customer experiences 

We’ll be releasing our latest report mid January. Want to see what it says about your brand and sector? Just get in touch