Winners and Losers
CHRISTMAS 2016 TRADING RESULTS EXPLAINED
We surveyed 3,000 UK adults to find which consumer mindsets shaped brand performance at Christmas. Our report gives you the 9 customer mindsets behind this year’s winners & losers.
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In a period when ‘experts’ have misread consumers we know sentiments may evolve fast in 2017
Keep an eye out for future reports on this fast-changing scene.