Winners and  Losers

Christmas

CHRISTMAS 2016 TRADING RESULTS EXPLAINED

We surveyed 3,000 UK adults to find which consumer mindsets shaped brand performance at Christmas. Our report gives you the 9 customer mindsets behind this year’s winners & losers.

 

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In a period when ‘experts’ have misread consumers we know sentiments may evolve fast in 2017

Keep an eye out for future reports on this fast-changing scene.

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