What are
Viewing Rooms?

Market research facilities that host focus groups, workshops etc. – rooms usually being purpose-designed to create a comfortable, conducive atmosphere that encourages respondents to relax and talk freely. Video cameras and 2-way mirrors permit observers to get close to the action without prejudicing the sessions. The neutral setting is valuable to brands as it promotes unbiased discussion of the subject at hand.  

What are Viewing Rooms?

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