What is
Verbatim Analysis/Text Analytics?

Takes verbatim feedback from respondents and turns it into a statistical summation that gives users a clear and quantifiable picture of sentiment on a given topic. This technique, which uses algorithms to translate language/patterns into themes, is increasingly popular in market research as it is supplies both authoritative data plus insight on the whys behind the numbers.   

What is Verbatim Analysis/Text Analytics?

Get in touch

MAIN SWITCHBOARD

NEW BUSINESS ENQUIRIES

VIEWING

FACILITY

© 2018 by ABAResearch