Sign up now to see who takes the coveted first prize in the Fashion Brand Love League

Zara was crowned the UK's most loved fashion brand in our 2016 study, with brands like and Mint Velvet also featuring in the top 5. 2017 results are in and we publish the findings in the coming weeks. Sign up below to get your hands on them.

We use the latest in implicit testing techniques to establish Brand Love scores for key players in the fashion sector and apply our 5Drivers model to give a unique perspective on the emotions each brand plays to in driving these scores.

We know that most decisions are emotion-led and we post-rationalise the reasons why. Our 5Drivers model helps brands understand emotions – it identifies 5 clear states that underpin all consumer behaviour.