ALISON BAINBRIDGE
FOUNDER
Alison founded ABA in 1994. Her entrepreneurial style has won trust at the top of many major brands.
MARK
TAYLOR
NEW BUSINESS
With over ten years at ABA, Mark's assured, friendly approach has played a pivotal role in delivering a fast-expanding client portfolio.
NATALIE
GEDDES
NEW THINKING
Natalie leads our constant search for improved ways of generating customer insights and compelling outputs.
STEPHEN
KAY
SPOTFIRE DEVELOPMENT
Stephen’s creative approach provides accuracy, flexibility and cost-effectiveness. He looks after our online reporting and survey software.
YVETTE
ALLEN
INSIGHT DIRECTOR
Yvette oversees our commitment to delivering high-quality outputs and leads some of ABA's biggest accounts. She specialises in using qual and quant to create compelling research insights.
LAURA
GILLESPIE
INSIGHT DIRECTOR
Crowned Best Newcomer by the MRS in 2014 Laura is one of the UK's most talented researchers. She is hugely creative and can turn her hand to almost any research challenge.