Defining Bricks and Mortar Experiences of 2016

The death of brick-and-mortar stores has been predicted by many experts for several years.

But 2016 saw retail spaces evolve, offer new experiences and enjoy fresh relevance – even Amazon commencing heavy investment in physical stores.

With the relentless rise of online, brands are under pressure to provide physical experiences that connect on an emotional level.

Here’s our take on how physical retail evolved in 2016 – we’ve compiled the best in new store experiences and the brands behind these:

• Living the dream, not just buying it • Escapist Immersion • More Instagram-worthy design • Local, community connectivity • Pop-ups get bolder • Retail and leisure blur • Tech gets playful • Offline-online infusion

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