Exposing someone to a stimulus or information that unconsciously affects their subsequent responses/actions e.g. showing respondents a product priced at £100 will often induce them to value a subsequent product at a higher price than if that initial figure were £50. Similarly, if respondents are shown happy rather than sad faces, their subsequent ratings will be more positive. Growing awareness of such elements of behavioural economics is changing the way market researchers get to the heart of consumer activity.
What is Priming?