Using biometrics to enhance our understanding of emotions

 

Over the last 6 months we’ve been incorporating biometric measurement into our research to build a more comprehensive picture of how people shop stores, websites and generally carry out their everyday lives! 

Download our latest insights which use biometrics to bring to life the emotions ASOS and Zara harness – two brands which score highly on our 5Drivers model and have impressive financial performance. 

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