What are
Immersion Techniques?

A form of ethnographic research where some, usually senior, brand stakeholders plunge into the lives of their customers and learn all about their lifestyles. With business leaders sometimes being criticised for appearing out-of-touch with their target market, this approach is an excellent way to close the gap between consumer wants and brand delivery.

See Ethnography and Customer Closeness for further detail.

What are Immersion Techniques?

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