Head of Qualitative Research

Based in St Albans

Award-winning agency seeks a Head of Qualitative Insight looking for a new challenge across a diverse brand portfolio
Our continued growth and success is due to our talented team of researchers
  • ABA Market Research Ltd works with many of the UK’s leading brands – from John Lewis, M&S and Asda to O2, River Island, Arcadia and Boden

  • ABA is proud to have won recent MRS and AURA awards following nominations from our clients, including being shortlisted for Agency of the Year 2017 and winning Most Trusted Advisor 2018 – evidence of our high standing in the industry

  • We are now looking for a talented Head of Qualitative Research to, as part of our Leadership Team, challenge the norms of how we do and how we think about qualitative research

  • Ultimately, we want someone with a passion for people and research with a playful sense of curiosity and discovery!


Opportunity to apply all your qualitative experience and industry knowledge to exciting project work as well as shaping our qualitative future

  •  You will be ABA’s expert for Qual; the ‘go-to’ person internally and externally, who helps to develop and deliver our qualitative proposition

  • At ABA we are driven by emotion driving our findings – stretching our researchers to consider the role of emotions in consumer decision-making

    • by leveraging our proprietary model, ABA’s 5Drivers, you will have the power to develop new qualitative methodologies which directly link to consumer emotion

  • Your key responsibilities will also involve keeping us at the forefront of new methodologies and building our profile in the industry – having the freedom to innovate and transform our offering

  • As well as further developing your research expertise, as Head of Qualitative Insight your opinions will be vital to the longer-term business strategy and development within the company

    • immediately securing yourself a seat on the senior leadership team

  • Instilling top-class qual in New Business will be an integral focus; assisting our Business Development Director in playing a major part in high-profile business pitches

  • As well as adding new ones, you will be pivotal in maximizing opportunities amongst our existing client base – forming close relationships with key stakeholders and growing key accounts

  • In addition you will benefit from many other experiences that life at ABA offers:

    • involved in the learning and development of the Insight team, maximising other ABAers’ qualitative potential by guiding their progress and taking pride in their successes   

    • implementing new ways of both conducting qualitative research and presenting outputs to clients

    • you will be responsible for building strong relationships and working effectively with other ABA departments to ensure smooth integration of new methodologies into live project work

    • representing ABA and speaking at industry conferences and events

  • ABA, through a culture of determination and team achievement, has gone from strength to strength – the experience and a fresh perspective our new senior people bring is vital in ensuring this success story continues

We’re seeking a combination of ability, adaptability and leadership

  • Experience of delivering the aspects of the role detailed above are essential, while these broader attributes would also be very important:​

    • a creative mind that can deliver bespoke, fresh research solutions – putting an engaging twist on issues that commonly confront leading brands

    • proven experience in designing and delivering highly complex, multi-strand projects – and meeting deadlines

    • hands-on experience of moderating a range of qualitative methodologies

    • ability to build trusting relationships both internally and externally, communicating effectively with all levels

    • a strong leader of a medium to large team, with the skills to manage and inspire those around you

  • Previous retail, technology/telecoms, FMCG or travel-research experience is a bonus – but this role is more about having a passion for, and being in-tune with, current trends and the way consumers think

An outstanding pay/benefits package plus much beyond

  • Competitive starting salary of £60k-£80k plus performance-related bonus scheme

  • 28 days holiday plus Bank Holidays and your birthday off

  • Contributory pension scheme of 2.5% for 1% employee contribution

  • Other ABA benefits including a dental scheme, paid-for lunches & snacks, gym discounts, interest-free season ticket loan…

  • …as well as other initiatives such as flexi-time, a buddy scheme, eyecare, childcare vouchers

  • A generously funded social committee run by our employees

  • St Albans location, just 20 minutes from central London and well connected to further afield

  • Please send your CV to recruitment@abaresearch.co.uk

Get in touch





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