THE AGENDA FOR TODAY

FEEL BEFORE YOU THINK - HOW TO CONSTRUCT WINNING CUSTOMER 

EXPERIENCES

3:00-4:15PM

ALISON BAINBRIDGE //
FOUNDER
ABA RESEARCH

Alison’s roots are a long way from the boardroom – being the daughter of a Lancashire farmer. 
She started ABA in 1994. Initially the company focussed on the UK fashion sector then soon diversified – whilst always retaining its retail focus. Today ABA has offices in St Albans and Leeds plus a large portfolio of loyal, blue-chip clients. 

Away from the day job, Alison lends her expertise to the running of the St Albans charity shop, Raindrops on Roses, which she created in 2012. This sells new, often locally sourced products and donates all profits to cancer-related causes. 

DR PAUL MARSDEN //
CONSUMER PSYCHOLOGIST

Dr Paul Marsden is a chartered psychologist specialising in human wellbeing and technology. Paul works with brands and agencies on innovations and campaigns designed to promote happiness. He was co-founder of one of the first agencies to apply Artificial Intelligence in marketing (Brainjuicer, now System1 PLC), using machine learning to identify new campaign themes that will have emotional

resonance with marketing audiences. He lectures in 
psychology and marketing at the London College of Fashion (University of the Arts, London), and is author of a number of successful business books including Connected Marketing and The Social Commerce Handbook.  A reformed bodybuilder, Paul is a diving fanatic and unconditional fan of the NBA Miami Heat.

BELINDA PALMER OBE //
CEO

THE EMPATHY BUSINESS

Belinda Parmar is the CEO of The Empathy Business and pioneer of the world’s first empathy index. Currently ‘Empathy-In-Residence’ at Barclays Bank, her work has seen new empathy departments being created in global companies. Belinda is also the founder of the Little Miss Geek campaign; an initiative designed to inspire girls to become technology pioneers.

In 2014, Belinda was appointed a Young Global Leader by the World Economic Forum. In the same year she was awarded an OBE for bringing more women into the UK’s technology industry. Belinda is the author of The Empathy Era and Little Miss Geek.

TRE AZAM //
CEO MYNDPLAY

FORMER APPRENTICE CANDIATE

Tre Azam is founder and CEO of MyndPlay, a UK based Brain Tech and Media Company specializing in brainwave and sensor technology and interactive video to create immersive mind controlled experiences that entertain, engage and develop the mind. As a part-time lecturer in Innovation and as a partner to some of the world’s largest agencies, Tre has gained experience

in applying the technology across multiple platforms and industries from training pro athletes and senior leaders to creating award-winning mind controlled gaming and experiences for major brands. Tre has a passion for ideas and innovation with a key interest in commercialisation.

4:15-5:00PM

RICHARD BENNETT //
DESIGN DIRECTOR
DALZIEL & POW

Richard started his career as a furniture designer and has over 17 years’ retail experience. He’s passionate about creating big experiences with great details. 
 
Richard joined Dalziel & Pow in 2001 leading several different teams, working with brands 

across the world. He has acted as creative lead for a number of award-winning and sector-defining retail experiences. His special skills are in creative brand development and aligning brand aspirations to deliver commercial results.

ADRIAN LEU //
CEO

INITION

Adrian is the CEO of INITION, a technology innovation agency in London, a company at the forefront of developing solutions using diverse immersive technologies like AR, VR, MR, haptics and others. Adrian has spent the last 20 years in different media, software and advanced technology companies, from small start-ups to large public companies in varying

positions ranging from Head of Innovation to CTO to MD and sometimes as an investor. Adrian is always excited about new advances in communication technologies and being at the forefront of those during his career he appreciates the ones which make a long-lasting impact.

NICK BONNEY //
MD

ABA RESEARCH

Nick became MD of ABA in February 2017, bringing with him huge experience from both sides of the client/agency line. He began his career in research with spells at NOP, RDSi and Maritz, then moved to Orange in 1999. Here he was fortunate enough to work on the launch of the brand in 14 countries and was part of the team that launched the 4G mobile brand EE.

Nick then headed up Insight at The National Lottery. 

Since joining retail experts ABA, Nick has greatly enhanced client-side understanding and ensured strong partnerships remain central to the company ethos. 
 

THE ROLE OF THE STORE IN A DIGITAL ERA

5:00-6:00PM

KITTY UNDERHILL //
BLOGGER

MODEL

Kitty Underhill is a model, blogger, presenter and body positivity advocate based in London. She is an ambassador for The Body Confidence Revolution, an online collective that seeks to dismantle the current societal narrative around our bodies, and teach others to love themselves rather than hate their bodies by default.

Indeed, this message underpins all of Kitty’s work and advocacy, whether it be by challenging the status quo via Instagram or wearing crop tops when society tells people of her body type not to!

TIJANA & FRANZISKA //
FEMALE NARRATIVE

Female Narratives is a London-based creative agency and collective of almost 100 female freelancers, who create cross-platform content and events for brands by telling real women’s stories. Co-founded and run by models-turned-producers with connections across the verticals

of film, fashion, design, travel and technology and a passion for making female voices louder by unifying them and giving them a space to be heard.
It’s from our bio for a series we are running at the W Hotel: http://www.wlondon.co.uk/what-she-said

MAKAELA RICHARDSON //
FREE THE FRESHER

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CLICKING WITH THE NEXT GENERATION

6:00-8:00PM

COCKTAILS

AND

CANAPES

INITION //
EXPERIENCE

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Ne vel possit corpora, vix purto erant fierent et, aperiri omittam eloquentiam in mei.

Vide ipsum apeirian has ne, ea vel error intellegam interpretaris. Ex laudem iudicabit sea, lorem interpretaris mei in. Ius unum nihil constituam ut, putant corpora in has, nec ad dicit probatus consequat.

MYNDPLAY //
EXPERIENCE

Lorem ipsum dolor sit amet, at nec homero accumsan. Vix altera diceret denique te, ius commune erroribus ea, mei ex prima illud nusquam. Ne usu ceteros commune, et alii tale omnis vix. Decore offendit eu pro.

Ne vel possit corpora, vix purto erant fierent et, aperiri omittam eloquentiam in mei.

Vide ipsum apeirian has ne, ea vel error intellegam interpretaris. Ex laudem iudicabit sea, lorem interpretaris mei in. Ius unum nihil constituam ut, putant corpora in has, nec ad dicit probatus consequat.

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Take a look at our social media pages to keep up-to-date with all the latest going on at ABA. Especially in the next coming weeks from all the highlights from today's event. 

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