CALENDAR EVENTS ARE BIG BUSINESS.
DO YOU HAVE THE RIGHT TACTICS TO WIN?
Our new tracker gives you insights that inspire and guide commercial effective action. You get an ‘everything you need to know’ account of each of the 7 key UK events.
HOW IT WORKS:
YOU WILL GET:
Story-led reports that deliver:
  • Ideas for last-minute tactics that will make a difference to this year’s results 
  • Inspiration for building next year’s buying, experience and comms strategies
WANT A TASTER? DOWNLOAD A SAMPLE OF OUR ACCLAIMED CHRISTMAS INSIGHT
THE DETAIL:
See what’s included in each event report here
EASTER/BACK TO SCHOOL
INSIGHT DELIVERED IN 3 STAGES:
EACH STAGE BASED ON SURVEY OF 2K NAT REP UK CONSUMERS WHO TAKE PART IN EVENT, PLUS QUALITATIVE INTERVIEWS
3. DIAGNOSIS OF EVENT/ WINNERS & LOSERS
  • Winners/losers and why  
  • How hopes played out 
  • Stated/revealed importance 
  • Pain points in buying journey 
  • Key emotions played to/missed 
  • Advertising that stuck 
Easter: 29 April 
Back to School: 8 Sept
2019 release dates:
  • How plans are evolving 
  • £ spent/still to play for 
  • Brands quick off the mark 
  • Response to big ad campaigns 
  • Emerging winning tactics and hot buttons pressed 
2. PREPARATION
UNDERWAY
2019 release dates:
Easter: 12 April 
Back to School: 15 Aug 
  • Predicted spend vs. last year
  • Planned celebrations 
  • Category winners/losers 
  • Brands expecting to use 
  • Hopes/dreams for event 
1. EARLY SNAPSHOT OF INTENTIONS
2019 release dates:
Easter: 9 April 
Back to School: July 1
CHRISTMAS UNWRAPPED
INSIGHT DELIVERED IN 4 STAGES:
4. DIAGNOSIS AND LOOK AHEAD TO 2020
  • Winners/losers and why
  • How hopes played out 
  • Stated/revealed importance 
  • Pain points in Christmas journey 
  • Key emotions played to/missed 
  • Outlook for 2020 
10 Jan ‘20
(Fieldwork 28 Dec-6 Jan)
3. PROGRESS
UPDATE
  • Deep dive into Black Friday 
  • Brands succeeding
  • Response to big ad campaigns 
  • Emerging winning tactics and hot buttons pressed 
13 Dec '19
(Fieldwork 3-8 Dec)
2.  CHRISTMAS
PREPARATION
  • How plans are evolving 
  • £ spent/still to play for 
  • Brands quick off the mark 
  • Response to big ad campaigns 
  • Emerging winning tactics and hot buttons pressed 
18 Nov '19
(Fieldwork 8-11 Nov)
  • Predicted spend vs. last yr. 
  • Wider feelings towards event
  • Planned celebrations 
  • Critical festive milestones 
  • Category winners/losers 
  • Brands expecting to use 
  • Hopes/dreams for season
1. EARLY SNAPSHOT OF INTENTIONS
25 Oct ‘19
(Fieldwork 17-20 Oct)
EACH STAGE BASED ON SURVEY OF 2K NAT REP UK CONSUMERS WHO TAKE PART IN EVENT, PLUS QUALITATIVE INTERVIEWS
2019 release dates: 
VALENTINE’S/MOTHER’S DAY/ FATHER’S DAY/HALLOWEEN
INSIGHT DELIVERED IN 2 STAGES:
  • Predicted spend vs. last year
  • Planned celebrations 
  • Category winners/losers 
  • Brands expecting to use 
  • Hopes/dreams for event 
1. EARLY SNAPSHOT OF INTENTIONS
  • Valentine’s: 6 Feb
  • Mother’s Day: 1 March  
  • Father’s Day: 3 June
  • Halloween: 23 Sept
  • Predicted spend vs. last year
  • Planned celebrations 
  • Category winners/losers 
  • Brands expecting to use 
  • Hopes/dreams for event 
1. EARLY SNAPSHOT OF INTENTIONS
  • Which categories/brands won/lost & why
  • How hopes played out 
  • Stated/revealed importance 
  • Pain points in buying journey 
  • Key emotions played to/missed 
  • Advertising that stuck 
2. DIAGNOSIS OF EVENT/ WINNERS & LOSERS
2019 release dates:
Valentine’s: 21 Feb 
Mother’s Day: 9 April 
Father’s Day: 25 June
Halloween: 8 Nov
2019 release dates:
Valentine’s: 6 Feb
Mother’s Day: 1 March  
Father’s Day: 3 June
Halloween: 23 Sept
EACH STAGE BASED ON SURVEY OF 2K NAT REP UK CONSUMERS WHO TAKE PART IN EVENT, PLUS QUALITATIVE INTERVIEWS
FLEXIBLE PRICING – JUST PICK & MIX EVENTS:
See what’s included in each event report here:
£3,950
Valentines
 
£3,950
Mother's Day
 
£3,950
Father's Day
 
Back to School
 
£3,950
Easter
 
£3,950
Halloween
 
£3,950
Christmas
 
£3,950
WANT IT?
Sign up to any event report by 1 Feb 2019 for a deep dive into your brand for Valentine’s. Just email Mark on mark@abaresearch.co.uk

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