Winners and losers

Reports 1, 2 and 3 are now available!

Report 1 - Early read on mindset/sentiment

Our 50-page analysis reveals:

  • Predicted spend (vs. last year)

  • How uncertainty's hitting plans

  • Critical festive milestones

  • Category winners/losers

  • Brands expecting to use

  • Hopes/dreams for the season

  • Allows you to understand the challenge ahead and flex plans (small tweaks can make a big difference in a tight market)

Don’t be too late to sign up for the final instalment of ABA’s Christmas Unwrapped report. Here we diagnose the festive winners and losers and the lessons learnt. The report is released on 11th Jan and, for only £4k, we’ll tell you:

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Winners/losers - and why

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How hopes played out

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Stated/revealed importance

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Pain points in xmas journey

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Key emotions played to/missed

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Outlook for 2019

Report 2 - Christmas preparation underway

Our 50-page analysis reveals:

  • How plans are evolving

  • £ spent/still to play for

  • Brands quick off the mark

  • Response to big ad campaigns

  • Emerging winning tactics and emotional hot buttons pressed

  • Benchmark your early performance

  • Assess tactics for home straight

Report 3 - Progress update - reality replaces dreams

Our 50-page analysis reveals:

  • £ spent/still to play for

  • Where rest of spend will go

  • Deep dive into Black Friday

  • Brands winning/losing

  • Drivers of usage/satisfaction

  • Winning tactics for final push

  • Gauge which strategies are hitting home

  • Identify final tweaks to optimise performance

Three cost options

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SIMPLY HOT CHOCOLATE

One report

£4k

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WITH CREAM

Two reports

£7k

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WITH CREAM AND MARSHMALLOWS

All four reports

£12k

For more details get in touch with Mark@abaresearch.co.uk

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