It’s beginning to feel a lot like Christmas!

The tins of Quality Street have hit the shelves and Strictly is on TV - the countdown to Christmas has officially begun!

When so much depends on a strong Christmas performance, you need research which delivers commercially effective results.

Our ‘pick and mix’ reports will give you a blow-by-blow account of how the season unfolds. The outputs will help identify tactical wins that will make a tangible difference to this year’s results, plus give you the bigger insights to inform next year’s strategy.

Enclosed you will find an outline of our ‘pick and mix’ solutions.

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Click pdf icon for the full details

Pick and Mix Options
EACH REPORT IS GREAT IN ISOLATION, ALL FOUR TOGETHER ARE FULLY COMPREHENSIVE

1. Early read on mindset/sentiment

Issued 29 Oct

(Fieldwork 17-21 Oct)

  • Predicted spend (vs. last year)

  • How uncertainty's hitting plans

  • Critical festive milestones

  • Category winners/losers

  • Brands expecting to use

  • Hopes/dreams for the season

  • Understand the challenge ahead

  • Flex plans - small tweaks can make a big difference in a tight market

2. Christmas preparation underway

Issued 19 Nov

(Fieldwork 9-11 Nov)

  • How plans are evolving

  • £ spent/still to play for

  • Brands quick off the mark

  • Response to big ad campaigns

  • Emerging winning tactics and emotional hot buttons pressed

  • Benchmark your early performance

  • Assess tactics for home straight

3. Progress update - reality replaces dreams

Issued 14 Dec

(Fieldwork 5-10 Dec)

  • £ spent/still to play for

  • Where rest of spend will go

  • Deep dive into Black Friday

  • Brands winning/losing

  • Drivers of usage/satisfaction

  • Winning tactics for final push

  • Gauge which strategies are hitting home

  • Identify final tweaks to optimise performance

4. Dust settled and lessons for 2019

Issued 11 Jan

(Fieldwork 28 Dec-7 Jan)

  • Winners/losers - and why

  • How hopes played out

  • Stated/revealed importance

  • Pain points in Xmas journey

  • Key emotions played to/missed

  • Outlook for 2019

  • Get great plans in place for 2019

The menu
HOW IT WORKS AND WHAT'S INCLUDED

Each stage will be based on a nationally representative survey of 2,000 UK consumers.

 

For each stage you buy you will receive a detailed report with supporting charts for you to ‘drag and drop’ into any internal document.

 

We’ll be applying our 5Drivers framework for understanding the emotions behind consumer behaviour.

 

If you’d like to sign up or get more information please contact Mark@abaresearch.co.uk.

SIMPLY HOT CHOCOLATE

One report - £4k

WITH CREAM

Two reports - £7k

WITH CREAM AND MARSHMALLOWS

All four reports - £12k

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