What is
CAPI/CATI Market Research?

Computer Aided Personal Interviewing is a tool that, during face-to-face interviews, allows the researcher to capture responses on a hand-held computer and directly input these into a central system. Similarly, Computer Aided Telephone Interviewing permits the researcher to read the questions from a screen and input the answers into a database ready for analysis.  

What is CAPI/CATI Market Research?

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