Capturing customers’ hearts and spend
It’s been shown that 80% of consumer decisions are based on emotion not conscious evaluation. Today, brands must build customer experiences that feel right - whether it's about security, excitement, togetherness or discovery.
How can retailers bond with shoppers on this deeper level at a time when it’s getting harder for any voice to be heard? ABA Connects 2018 brings together experts from psychology, technology, design, entrepreneurship and market research to offer guidance on achieving this in a fast-changing world.
The event will give you a chance to network with marketing, insight and customer experience professionals and listen to discussions on key topics in retail and beyond.
Post-session drinks whilst watching the sun set over London will give you the opportunity to share your perspectives with like-minded people.
Thursday 26th April, 3-6pm -
with evening drinks to round off the event
Feel before you think – how to construct winning customer experiences
Dr Paul Marsden
Belinda Parmar OBE
CEO, The Empathy Business
CEO, MyndPlay and former candidate of The Apprentice
The role of the store in a digital era
Design Director, Dalziel & Pow
Clicking with the next generation
Model & Blogger
Tijana & Franziska
Free the Fresher
Q&A with Jill Easterbrook
Chief Executive Boden
Join in with live experiences from:
Salesforce/Heron Tower, Bishopsgate, London, EC2N 4AY