Capturing customers’ hearts and spend

It’s been shown that 80% of consumer decisions are based on emotion not conscious evaluation. Today, brands must build customer experiences that feel right - whether it's about security, excitement, togetherness or discovery. 

How can retailers bond with shoppers on this deeper level at a time when it’s getting harder for any voice to be heard? ABA Connects 2018 brings together experts from psychology, technology, design, entrepreneurship and market research to offer guidance on achieving this in a fast-changing world.

The event will give you a chance to network with marketing, insight and customer experience professionals and listen to discussions on key topics in retail and beyond.


Post-session drinks whilst watching the sun set over London will give you the opportunity to share your perspectives with like-minded people.

Thursday 26th April, 3-6pm - 

with evening drinks to round off the event


Feel before you think – how to construct winning customer experiences 

Alison Bainbridge

ABA Research

Dr Paul Marsden

Consumer Psychologist

Belinda Parmar OBE

CEO, The Empathy Business

Tre Azam

CEO, MyndPlay and former candidate of The Apprentice

Amy Watson

ABA Research

The role of the store in a digital era

Richard Bennett

Design Director, Dalziel & Pow

Adrian Leu

CEO, Inition

Nick Bonney

ABA Research

Laura Gillespie

ABA Research

Clicking with the next generation

Kitty Underhill

Model & Blogger

Tijana & Franziska

Female Narratives

Makaela Richardson

Free the Fresher

Q&A with Jill Easterbrook

Jill Easterbrook

Chief Executive Boden

Keynote Speaker

Deborah Frances-White

Guest Speaker

Join in with live experiences from:




The venue:

Salesforce/Heron Tower, Bishopsgate, London, EC2N 4AY