ABA Connects 2018

Capturing customers’ hearts and spend

It’s been shown that 80% of consumer decisions are based on emotion not conscious evaluation. Today, brands must build customer experiences that feel right - whether it's about security, excitement, togetherness or discovery.

How can retailers bond with shoppers on this deeper level at a time when it’s getting harder for any voice to be heard? ABA Connects 2018 brings together experts from psychology, technology, design, entrepreneurship and market research to offer guidance on achieving this in a fast-changing world.

The event will give you a chance to network with marketing, insight and customer experience professionals and listen to discussions on key topics in retail and beyond.

Post-session drinks whilst watching the sun set over London will give you the opportunity to share your perspectives with like-minded people.

Thursday 26th April, 3-6pm -

with evening drinks to round off the event

Agenda

Feel before you think – how to construct winning customer experiences