Capturing customers’ hearts and spend
It’s been shown that 80% of consumer decisions are based on emotion not conscious evaluation. Today, brands must build customer experiences that feel right - whether it's about security, excitement, togetherness or discovery.
How can retailers bond with shoppers on this deeper level at a time when it’s getting harder for any voice to be heard? ABA Connects 2018 brings together experts from psychology, technology, design, entrepreneurship and market research to offer guidance on achieving this in a fast-changing world.
The event will give you a chance to network with marketing, insight and customer experience professionals and listen to discussions on key topics in retail and beyond.
Post-session drinks whilst watching the sun set over London will give you the opportunity to share your perspectives with like-minded people.
Thursday 26th April, 3-6pm -
with evening drinks to round off the event
Agenda
Feel before you think – how to construct winning customer experiences


Alison Bainbridge
ABA Research


Dr Paul Marsden
Consumer Psychologist


Belinda Parmar OBE
CEO, The Empathy Business


Tre Azam
CEO, MyndPlay and former candidate of The Apprentice


Amy Watson
ABA Research
The role of the store in a digital era


Richard Bennett
Design Director, Dalziel & Pow


Adrian Leu
CEO, Inition


Nick Bonney
ABA Research


Laura Gillespie
ABA Research
Clicking with the next generation


Kitty Underhill
Model & Blogger


Tijana & Franziska
Female Narratives


Makaela Richardson
Free the Fresher
Q&A with Jill Easterbrook


Jill Easterbrook
Chief Executive Boden
Keynote Speaker


Deborah Frances-White
Guest Speaker
Join in with live experiences from:


Inition


MyndPlay


iMotions
The venue:
Salesforce/Heron Tower, Bishopsgate, London, EC2N 4AY