Capturing customers’ hearts and spend

It’s been shown that 80% of consumer decisions are based on emotion not conscious evaluation. Today, brands must build customer experiences that feel right - whether is about security, excitement, togetherness or discovery. 

How can retailers bond with shoppers on this deeper level at a time when it’s getting harder for any voice to be heard? ABA Connects 2018 brings together experts from psychology, technology, design, entrepreneurship and market research to offer guidance on achieving this in a fast-changing world.

The event will give you a chance to network with marketing, insight and customer experience professionals and listen to discussions on key topics in retail and beyond.


Post-session drinks whilst watching the sun set over London will give you the opportunity to share your perspectives with like-minded people.

Register your interest today to avoid disappointment – limited places available.

Thursday 26th April, 3-6pm - 

with evening drinks to round off the event


Alison Bainbridge

Founder, ABA Research

Dr Paul Marsden



Belinda Parmar OBE

The power of empathy

Tre Azam - MyndPlay

CEO and former candidate of The Apprentice

Feel before you think – how to construct winning customer experiences

Paul West

Dalziel & Pow


Innovation agency specialising in installation-based experiences

Nick Bonney

MD, ABA Research

The role of the store in a digital era

Kitty Underhill

Challenging the norm

Tijana & Franziska

Female Narratives

Makaela Richardson

Free the Fresher

Clicking with the next generation

Guest speaker






Mind-powered shopping

ABA Learning Hub

Join in with live experiences from:

The venue:

Heron Tower, Bishopsgate, London