It’s a wrap! Now get planning for Xmas 2019!

The new year is well underway and retailers have released their results for the crucial Christmas trading period. Whilst, ahead of the festive season, many experts made gloomy forecasts about consumer spending, ABA’s prediction that there’d be a late surge proved spot on.

 

The final instalment in our Christmas Unwrapped series is now available for only £4k. This will give you the definitive picture on why certain brands won or lost and the motivations behind buying habits. It will also look at trends you can capitalise on at Christmas 2019.

Here’s a taste of the discoveries included in this final instalment...

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Festive spending came later than ever – leading to a less ambitious Christmas for some

Gift buying largely intact and spend on grocery buoyant. Clothing the big casualty

Standard shopping destinations causing BIG disappointment

Leap in numbers expecting bad things for 2019. BUT many adopting a ‘take the bull by the horns’ approach

Final instalment now available for just £4k

Report 4 - Dust settled and lessons for 2019

Our 50-page anaysis reveals:

  • Winners/losers - and why

  • How hopes played out

  • Stated/revealed importance

  • Pain points in Xmas journey

  • Key emotions played to/missed

  • Outlook for 2019

  • Get great plans in place for 2019

Report 1 - Early read on mindset/sentiment

Our 50-page analysis reveals:

  • Predicted spend (vs. last year)

  • How uncertainty's hitting plans

  • Critical festive milestones

  • Category winners/losers

  • Brands expecting to use

  • Hopes/dreams for the season

Report 2 - Christmas preparation underway

Our 50-page analysis reveals:

  • How plans are evolving

  • £ spent/still to play for

  • Brands quick off the mark

  • Response to big ad campaigns

  • Emerging winning tactics and emotional hot buttons pressed

Report 3 - Progress update - reality replaces dreams

Our 50-page analysis reveals:

  • £ spent/still to play for

  • Where rest of spend will go

  • Deep dive into Black Friday

  • Brands winning/losing

  • Drivers of usage/satisfaction

  • Winning tactics for final push

Three cost options

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SIMPLY HOT CHOCOLATE

One report

£4k

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WITH CREAM

Two reports

£7k

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WITH CREAM AND MARSHMALLOWS

All four reports

£12k

For more details get in touch with Mark@abaresearch.co.uk

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