Segmentation

Creating a common understanding of your customers across your business

• Our starting point is usually a large quantitative usage and attitudes study
• Data is then subjected to advanced statistical techniques
• Our skill lies in creating segments you will immediately recognise as your shoppers
• This is made easier by bringing them to life via qualitative illustrations
• Typical output includes pen portraits of each group and docu-style films that cement these in your company’s consciousness
• Our segments stand the test of time – often becoming a shared language for the brand and some lasting over a decade