our story
listening, learning and growing

One of the fastest-growing agencies in Britain we have retained all the elements of our small-company heritage that deliver value for clients. Now hugely experienced in retail research we still treat each brief as a fresh challenge and love to set our creative energies loose on finding the perfect solution. There may be more than 70 of us today but we have kept the fleetness-of-foot and one-to-one responsiveness that were there when Alison Bainbridge founded ABA in 1994.