multi-channel
How best to maximise multi-channel potential is something most retailers are keen to embrace. Here our work falls into 3 categories: the visitor’s website experience, the post-purchase experience and understanding, at a total level, how a brand’s multi-channel proposition is/should be working.
We’ve built our own ‘pop-under’ technology, which not only dramatically cuts the typical cost of each response to the site but also provides scope to make ‘deep dives’ on ‘hot topic’ issues.
With smartphones increasingly prevalent we are also developing tools for capturing feedback via this technology. At a more qualitative level we’re using blogs and chat-rooms to get to the heart of customer opinion.
Most importantly, with all these exciting technologies at our fingertips, we’re keen to never lose sight of the fact it’s the usefulness of the final output that really matters.