International

More and more we are being asked to apply our skills in this way – either for UK retailers entering foreign markets or international brands moving here.

Our ability to do this successfully is rooted in our links with fieldworkers and moderators who have genuine expertise in the locations involved. Even more important is our capacity to produce findings set in a context familiar to the audience. For example, for a brand entering the UK we would draw parallels and points of contrast with its home market – equipping the client with meaningful reference points from which to work.

Beyond this we usually employ our trademark qual/quant mix – something that appears rare outside of the UK.

Naturally we also work hard to make sure nothing is lost in translation – whether it is the recruitment criteria, a questionnaire or the final report.