brand tracking
ABA understands that your tracking study is likely to be a big part of your research plans. We have often found that programmes we’ve taken over had been previously filed away under ‘dull and unhelpful’, and ABA has learned the techniques that transform outputs into something integral to our clients’ thinking.
What makes our programmes special is the combination of qual and quant elements – giving a robust picture of today but also clues about how best to adapt to meet the future.
Some of our programmes are as old as ABA and others have been running for over 5 years. Crucial to this is our ability to refresh and evolve them as business and trading conditions change.
Our expertise in evolving programmes has also allowed us to smoothly take over existing studies without rendering valuable back data unusable.
Even more important is our capacity to isolate the opportunities that lie in the data - making a commercial difference to the client.