this is Alison Bainbridge
the MD and lead guitar
Alison has over 20 years of retail research experience – firstly, at The Arcadia Group, then as founder and Managing Director of ABA, where her clarity of vision and commercial savvy have seen her win the trust of those at the top of UK retail. Alison is renowned for her priceless knack of turning the most complex data sets into a clear vision of what the retailer needs to do next.