New Look
Oliver Lucas, Head of Customer Insight

“I have worked with ABA for many years across a huge variety of projects – each with its own set of challenges. I turn to them because they have detailed knowledge of the retail landscape and talk a language that my internal clients understand. They are always creative in their approach, responsive and, importantly, are able to seamlessly unite qual and quant data in their reports. I trust them and feel confident they are a partner I can put in front of senior people.”