M&S
jo moran, head of customer service

“ABA has made a big difference to our mystery shopping and we’ve worked with them now for 5 years. They share our passion for getting to the core of what shoppers really mean by ‘great service.’ Asking the right questions and picking out what makes most difference to customers sounds obvious but ABA have a unique ability to do this. It’s one of the big reasons why their reports are fed in at the most senior levels each month and why we can continue to offer great service.”