John Lewis
Hannah Wilcox, Research Manager

“We have commissioned ABA to conduct research on all our new store openings and refurbishments. Working together on this since 2006, we have developed a robust approach that includes pre/post reads and merges quant and qual data. ABA provide insight rather than data, and through understanding our business and the challenges we face in a retail, help to shape our store strategies and impacts how our marketing, layout, product and service propositions evolve. They are also a pleasure to deal with - friendly, supportive & flexible but happy to challenge us if needed too.”