Halfords
Deborah Bates, Research Manager

“Our tracking study is an established and high-profile programme at Halfords. The findings are reported to our Group Board and throughout the rest of the business. This study has truly achieved the goal of ‘getting research into the boardroom’. It’s proved, over the last 7 years, invaluable in shaping our strategy and agenda. Central to achieving this has been the team at ABA. From CEO down, they have won the respect of our business with the quality of their output and recommendations. ABA are genuine partners and I consider them an extension of my research team.”